Home > Plastic Surgery > Injectable Nose Job on the Today Show by Dr.Rivkin Get the Flash Player to see this player. Rate: (Click the stars to rate) Published on Dec 02, 2008 by DrRivkin, Views: 1771 This clip from the Today Show features Dr. Alexander Rivkin demonstrating the new trend in cosmetic surgery alternatives. Dr. Rivkin pioneered the Non Surgical Nose job, also called the 15 Minute Nose Job, which requires minimal downtime, no anesthesia, and costs a fraction of the cost of traditional rhinoplasty. Dr. Rivkin. I see this was in NJ, but you are listed in California. Do you perform this in any other areas around the country. It seems like a great procedure. I know someone who would love to have this done. health2u 4.5 years ago