Home > Heart Healthy Cooking > People Buy Less Healthy Food for Others Get the Flash Player to see this player. Rate: (Click the stars to rate) Published on Sep 30, 2010 by Cleveland Clinic, Views: 1814 If youve ever caught yourself buying a sweet treat for someone other than yourself, there may be some psychology behind it. A new study finds people tend to buy healthier food for themselves, but buy more indulgent foods when shopping for others. Dr. Michael Manos did not take part in the study but is a psychologist at Cleveland Clinic Childrens Hospital. He says we try too hard to make others happy.