VideoMD.com-A healthy business with a great name

05/12/2009

VideoMD.com — A Healthy Business With A Great Name Dr. Dean Heller had an ambitious goal: use modern technology, specifically doctor-generated video content, to strengthen the patient/physician relationship. Not only would patients be more satisfied by having their own doctors educate them about their problems, but physicians could better educate patients without adding more work to an already busy schedule. Whether physicians just wanted to introduce patients to their practice or discuss the most complex procedures, the site would provide a forum to meet that need. Dr. Heller knew that finding the right domain name for the website was crucial to its success. "Whether the name helps people understand your business, or is just a catchy name, the important thing is that people remember it." — Dr. Dean Heller, Founder And what could be more intuitive than "VideoMD.com"? He was thrilled to learn it was available. Thanks to a great concept and the perfect name, his site was an immediate success. Today, VideoMD.com is a robust, highly-visited site where physicians educate their own patients by uploading to VideoMD.com the educational videos they have created themselves. The site also helps educate health information consumers by using the physician-generated videos for an online video library of trustworthy, up-to-date health information. Dr. Heller's site is so popular, in fact, that he has already reached his second goal: to have the most comprehensive library of health videos available online.

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