GreatStartups.com

03/24/2010

As people use of the Internet becomes more sophisticate, one thing seems clear, if a picture is worth a thousand words, then a video is worth a million. People seem to respond better to video than almost any other tool on the Internet. Another example of this would be VideoMD.com. VideoMD.com is a video-sharing site for physicians and health practitioners to help them educate their patients better. The Miami based company also has a featured video library for general web searches for health information. Based in Miami, Florida, the site also allows patients/people to create communities in the video blogging section. While there are other excellent comprehensive medical information sites such as WebMD.com or the Mayo Clinic website (http://www.mayoclinic.com/). The site is based on the premise that video is the best resource to help people understand medical issues. The video content on the site comes from not just physicians but health care providers. For example, the video featured below is also on the Johnson and Johnson Health Channel on YouTube.com. VideoMD was created by physicians, for physicians and their patients. As stated, the mission is to strengthen the relationship between doctors and their patients. Not only will patients be more satisfied by having their own doctor educate them about their ailment, physicians can better educate patients without adding more work to an already busy schedule. Whether a physician just wants to introduce patients to their practice or discuss the most complex procedures, VideoMD provides a forum which is tailored for each and every doctor and patient. VideoMD proves that with modern video capabilities on the Internet, combined with an array of search-able content features, video is the best resource to give patients information that they need in an easy and understandable format. VideoMD’s goal is to have the most comprehensive library of health videos. All featured videos are reviewed for medical content, and the screening process confirms the credentials and identity of all health-care providers. VideoMD wants the health information consumer to know that they are building an up to date, trustworthy video library. An additional important innovative feature of this site allows patients and families to create communities so patients can bond and educate one another. This video blogging feature creates communities where they can powerfully communicate through video. VideoMD also pledges to bring relevant advertising, and to not make the amount of advertising burdensome. I think this is very important because sites like WebMD can sometimes be too commercial to provide a comfort level that patients need. The site also has an application to answer medical questions via your iPhone. The information on VideoMD is for educational purposes only and it does not replace visiting your health-care provider.

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